While it’s not available yet, YouTube does have plans to monetize Shorts. With lots of tricks and tools available for editing and enhancing, the possibilities are endless! These mini-videos are a maximum of 60 seconds long and can be recorded all at once with multiple segments, or you can stick with only 15 seconds. They’re adapting to the next generation of content creators and providing another opportunity for community growth. Shorts is YouTube’s short-form video content feature that is maximizing the popularity and traction short-form content is experiencing. Here is a detailed breakdown of everything you need to know about YouTube Shorts. Payments will be processed through AdSense, so make sure you set that up too. If you’re selected, you’ll get a notification from YouTube via email and inside the app about your bonus. While there are a few user-related guidelines, virtually any creator who uploads unique and engaging Shorts could be one of the thousands a month chosen for financial rewards from $100 to $10,000! This campaign is open for anyone to participate, not just partners. YouTube started a $100M fund that will be dripped out over the course of 20. The Google-owned video search engine was looking for user feedback on the new platform and launched a campaign to fund organic growth and reward their most inspiring users.

Entrepreneurs, business owners, and professionals are already looking to YouTube for industry-related content, and now they can find it on Shorts too. B2B brands that aren’t getting the visibility they need with the right audience bracket on TikTok would stand a better chance on Shorts. Unlike TikTok, YouTube content is made for all ages, stages, industries, and niches across the globe. This means some brands and B2B companies may find it more difficult to get real traction or to connect with their ideal audience on TikTok.

YouTube’s hundreds of millions of people, who browse and consume approximately 1 billion hours of content every day, span across all generations. TikTok audiences also represent a niche audience that skews younger than other platforms. The 60-second spot to “shoot, share, and binge” fun and interactive content on YouTube. Users were unavoidably drawn to easily digestible, short-and-sweet content that engaged them and kept them scrolling.Īs an answer to the global phenomenon of TikTok and the rising popularity of short-form video content, YouTube developed Shorts. TikTok was the new platform that shed light on a gap in online video consumption. YouTube has been the undefeated online video juggernaut for more than 15 years, but a shorter-clip competitor burst onto the scene in 2018.

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